Whisky packaging inspired by Scotland and the national animal, ‘the Unicorn’. The name ‘Monoceros’ comes from the constellation named ‘the unicorn’, this inspired the logo design for the brand. The overall shape of the whisky bottle relates to the shape of a unicorn horn which is said to purify poisoned water, therefore relating to; ‘keeping scotland pure’ implying that the contents (whisky) within the bottle is pure. The incorporation of Edinburgh castle puts emphasis on the location in which the whisky originates from and its association with the unicorn.