Edinburgh Zoo After Dark
The concept of my trail for Edinburgh zoo is a night themed trail. Edinburgh Zoo currently do a night trail which is open during the summer months. My trail could be available to visit throughout the year with the aims of making society aware of the devastating impacts that deforestation is having on animals within the zoo, specifically focussing on the animals within the night trail. 42 out of 88 of the worlds constellations are animals, therefore each animal within the trail will be represented through their constellation.
The outcome of the trail should cause visitors to make a change to their day to day life in order to have positive impacts on the planet and reduce the likelyhood of these animals becoming extinct. The points of interest throughout the trail will be represented through a woodland lights show to further emphasise the night theme by relating to stars and constellations. This will be visually appealing to viewers and will cause them to want to see more. The overall idea of time running low till extinction becomes a reality will be communicated through the woodland light features and should be eye opening to visitors as they progress through the trail.
Edinburgh Zoo Map Trail
Audience- Young Adults
The audience that this trail will be aimed towards is young adults. Young adults are the current generation, by educating this generation will encourage not only changes to acts carried out by this generation but also inform and educate the up coming generations of the problems and issues with deforestations caused by climate change and human acts.
Social media is highly popular within this generation and is a way to communicate news and trends. The audience will be encouraged to take photographs and videos when experiencing the trail in the hope that this will be posted on social media platforms such as instagram and tiktok, to encourage more visitors to attend and be further educated on the topics of deforestation and its impacts on animal conservation.
Constellations, astrology and their meanings is extremely popular within the age group of young adults. Therefore the overall theme and imagery used to communicate the concept will draw the attention of the target audience.
